BA (Hons) in Marketing (TOP UP) – London Metropolitan University (UK)
The
primary goal of the BA Marketing course is to provide students with a solid
conceptual and practical contemporary grounding in key theories and practices
of marketing while exploring and challenging both old and new ideas in fields
like digital marketing, global marketing brand management, customer
relationship marketing, marketing analytics, driving innovation in marketing,
management across cultures, etc. The course aims to prepare students for a
career by allowing them to specialize in a marketing function like research,
communications, or brand management; in a type of marketing like product,
service, consumer, or business to business (B2B); or within a sector like
fast-moving consumer goods (FMCG), financial services, public, not-for-profit,
or entertainment - in national and international contexts.
Entry Requirements
- • Pearson BTEC HND in Business (All Pathway) or
- • A recognized Advanced / Higher Diploma in the field of business
- • Post graduate diploma in business management/marketing from a recognized institution OR any other Equivalent qualification
- • BTEC Diploma in Strategic Management and Leadership (L7)
- • OTHM Level 7 Diploma in Strategic Management and Leadership
- • SLIM Postgraduate Diploma in Marketing Management (PGDIP)
- • A Professional qualification in marketing (equivalent to level 5) with work experiences (subject to get approval case by case)
Outline
| Leading Innovation |
| Social Marketing |
| Marketing Dissertation |
| Strategic Marketing |
| Brand Management |
| Corporate Communications |
| Global Marketing and Sales in the digital Age |
Duration
- Weekend: 12 Months
- E/B-SEP-2023: 12 Months
Schedule
| Batch | Commencement Date | Available Seats | |||
|---|---|---|---|---|---|
| Please select a branch to view the batch details | |||||
Fee
Sri Lankan Students
Course Fee
LKR 270,000
University Fee
USD 800
International Students
Course Fee
USD 1,900
University Fee
USD 800