This programme provides students with the opportunity to follow careers in the creative media industry that require the ability to produce high quality media products and a demonstration of media based competencies. It develops creative, technical and conceptual skills required for the creative industries and includes a strong emphasis on 2D, 3D graphics and moving images, which include: digital imaging, motion graphics, interactive media, modelling and animation and visual effects. The course integrates creative design with computing and technology based skills and provides practical experience in the application of professional level software directly relevant to the creative media job markets. This approach aims to match industry’s need for creative media students with a high level of technical skills.